Thought for tomorrow: Housing 2044
There was a time when housing was just that, housing – cottages and country houses, terraces and tower blocks. But things change. For some time housebuilders have been building products, especially in the suburbs. Now almost everything is a product, probably because most is for the market. All new housing is named and branded, but the names and brands are underpinned by more fundamental structural changes in policy and expectation.